No matter what type of business you might be running, you can’t get far without a well-designed website.
However, you have to compete against hundreds of thousands of other well-designed websites, so it’s getting increasingly hard to get your site to the first page of Google’s search results.
You can’t have a successful digital marketing strategy without search engine optimization (SEO) effort that will help you increase your site’s visibility in Google’s organic search.
SEO includes many different tactics and approaches to improving a website’s ranking, so you must stick to the best practices to get the best results. Experts from top SEO agencies can confirm that.
In this article, we will cover the best on-page SEO techniques you should leverage in 2022.
On-Page SEO in More Detail
On Page SEO Services is the process of optimizing the content of your webpages to improve their chances of ranking well on Google and other search engines.
It involves adding various elements such as images, keywords, and other details to the webpage, which ultimately makes it easier for the users to discover your website.
The goal of increasing your website’s SEO ranking is to attract more people to your site, increase sales, and boost conversion rates. SEO optimization is an ongoing process that requires frequent analytics and further optimization if you want your site to stay relevant.
Best On-Page SEO Techniques in 2022
SEO is the backbone of every website, which is why you must put in extra effort when creating an SEO strategy.
There are many different ways you can approach SEO and many available tools that can help you increase your site’s search engine ranking.
We won’t go over the tools you can use, but we will cover the most effective on-page SEO techniques that will help you attract more visitors to your site and grow your audience at a steady rate.
1. Optimize Your Titles First
The titles you use to present your content play an essential role in SERPs. Ensuring that your titles are written according to the best SEO practices can help boost your site’s traffic almost immediately.
However, writing a great title doesn’t rely on creativity that much. Meeting the technical requirements is just as important.
The most important detail to remember is to use the targeted keyword and place it closer to the beginning of the title. The title length shouldn’t be longer than 65 characters and should be engaging enough for the user to click on it.
2. Use Targeted and LSI Keywords in H2 and H3 Headings
Your main keyword should appear in the page title, but it’s also essential that you use it in H2 and H3 subheadings along with other related keywords.
Doing so will make it easier for Google to index your website correctly, which will increase your site’s ranking and increase overall traffic. You will probably have to make some changes down the road to see which elements provide the best results.
3. Keep Your URLs SEO Friendly
URLs are not only links you click on to arrive at a webpage; they are also an important part of Google indexing. That’s why you want to create short, simple, and keyword-rich URLs. They matter because search engines use the data from the URL to guess what your website is about.
Successful brands and websites use branded domains to increase visibility. Let’s say that you run an eCommerce platform. In that case, adding something like .store to your URL is the best option.
Your site’s domain will look like this – www.yourbrandname.store. There are many different options you can choose from, but the most important thing to consider is that domain names must have essential keywords.
4. Use Primary Keywords in The First and Last 100 Words of Your Blog Posts
Keyword placement can make a huge difference in Google’s ranking. Once you’ve selected your primary keywords, the best thing to do is to use them in the first and last 100 words in a post.
5. Use a Responsive Website Design
Website design has changed a lot in the past 10 years. The classic website look was designed for desktop computers and large screens. As technology advanced, web design practices followed the trends.
Ever since consumers started using smartphones to connect to the internet about 10 years ago, many sites have been designed for mobile devices first. However, that approach was followed by various issues among the users who were still using desktop computers when interacting with websites.
As a result, a new trend called responsive website design appeared — and it’s the only way you should approach website design. Responsive website design ensures that all visitors have the same user experience, no matter what device they use.
6. Create Engaging Meta Descriptions
Meta descriptions are another essential element in your SEO strategy. They don’t have a direct impact on your website’s ranking, but they can help you get more traffic to your site.
Meta descriptions are short summaries of a webpage’s content, and if you manage to create compelling descriptions, you will attract more visitors.
The great thing about meta descriptions is that they can help you gain an advantage over other, higher-ranking websites. If your meta description is better than theirs, you could snatch a part of their audience and increase your organic traffic.
7. Optimize Your Image Names and Alternate Tags
Adding images to your blog posts will increase the overall visual appeal, but it’s also extremely important that you optimize their file names and alt tags to increase traffic.
The image file names should include your primary targeted keyword. You should also provide a short alternative text to every image on your site.
Also, remember to mention and credit the original owners of the images you use to avoid copyright issues and achieve a higher website ranking.
8. Improve Your Website’s Page Loading Speeds
In a time when information can be accessed instantly, slow-loading speeds can completely ruin your website’s SEO ranking.
Page loading speeds are among the most important SEO factors Google’s algorithms consider when ranking websites. It’s also an important factor for the user experience. A site that loads a second faster than another one will have much more traffic. Every extra second your site takes to load will harm your traffic even further.
According to Kissmetrics, 47% of users want a site to load in under 2 seconds. If the page loads in 3 seconds or more, these users will simply go to another, faster website.
Therefore, you want to build your site to be as lightweight as possible. The best option is to use a WordPress theme designed for fast loading. Also, use light images, remove all widgets you don’t need, and generally reduce the number of elements on your pages to increase your website’s loading speeds.
9. Write Unique, High-Quality Content
The content you publish on your site has a direct impact on your on-page SEO.
The content has to be unique, and above all, it has to offer useful information. Every topic must be relevant to your industry, and it has to be written with your audience in mind.
Content is still king in 2022, and it’s the backbone of every successful SEO strategy. Your content has to include all other SEO practices we covered above.
If you manage to get the formula right, it can help you increase your site’s ranking, build trust with your audience, and strengthen your brand’s presence on the market.
All of the tips we covered above are the essential strategies you should use to increase your website’s SERP ranking.
You should follow the best on-page SEO practices closely and ensure that your content is built accordingly. Remember to use your targeted keywords strategically and try to populate your site’s pages with relevant, well-written content.
It will probably take you some time until you find the best mixture of keywords, images, design elements, and other website features, but if you follow these simple tips, you will be able to grow your brand and increase your site’s search engine ranking.